Stop guessing what clients want. Use hard data to find the best niches, optimal rates, and most profitable client locations.
Upwork moves fast. By freezing the data in a spreadsheet, you can uncover patterns that are invisible in the live feed.
Calculate the average hourly rate for your niche. Are rates going up or down this month?
Pivot by 'Country'. You might find that 40% of your high-ticket leads come from Australia, not the US.
Analyze descriptions to find rising skills. If 'Next.js' appears in 60% of jobs, add it to your profile.
Heatmap the 'Published At' timestamps. Find the exact hour when the most jobs are posted.
FreelanceFilter makes this easy. Navigate to the Historical Data tab in your dashboard.
This gives you a raw dataset of every job that matched your criteria, including description text, client stats, and timestamps.
One of the most valuable insights is knowing the real market rate.
In Excel or Google Sheets, create a Pivot Table.
This chart will show you if your niche is becoming more valuable or commoditized over time. Use this to explain to potential clients why your rate is justified based on market data.
Stop filtering for just "United States" blindly. You might be missing goldmines.
Analyze the Client Total Spend column grouped by Client Country. You often find that clients in countries like Australia, Canada, or Switzerland have higher average spends and less competition than US clients.
Learn more about spotting these trends in our guide on Historical Analytics.